Jobseekers Start Thinking Like a Social Media Strategist - CareerEnlightenment.com

But guess what?Social media marketing is not just about networking and it is not just about LinkedIn.  It requires a mindset, a mindset that says that you become a resource for others instead of broadcasting your requests to others.  It also means there are a plethora of other social media channels out there that you need to explore, not just LinkedIn.  Facebook.  Twitter.  Blogs.  YouTube.  StumbleUpon.  And more.Why is it important?  Because that’s where your customers (i.e. hiring managers and recruiters) are, and it requires you to engage with them in a way that attracts them into wanting to contact you for your expertise.  The more channels that you cover, the greater the chance that you will be found.I know many who joined LinkedIn in hopes of getting found.  Guess what?  Tens of millions of your competitors are doing the same.  What to do?  Differentiate yourself by 1) utilizing LinkedIn better (which my LinkedIn book is perfect on advice for) and 2) utilize ot her social media channels in a sophisticated way.As I work more and more with corporations on their social media strategy, I look forward to paying it forward and sharing more and more information that job seekers and professionals interested in proactive personal branding can utilize.  As I wrote in the beginning of my LinkedIn book, job seeking is just another sale, the product this time being yourself.  All of what I do for businesses is 100% applicable to professionals.I have a few webinars scheduled for the near future to begin to roll out this information to professionals worldwide.  Join me for my first one, which will be a FREE webinar on February 16 entitled “Social Media and Your Job Search: How to Get More Hiring Managers and Recruiters to Find YOU”.  If you can’t make that webinar and want to be informed of future webinars, make sure you register.